Silvia Nichita

The sage

  • 2. The sage

The sage is distinguished by his knowledge and wisdom, as well as his refined language. He is always searching for the truth. His goal is to know the world deeply and then share this awareness with others. Study and curiosity guide his every action.

This archetype is suitable for the media, news, universities and consultancy sectors.

Objectives: Seek the truth in all its forms and share it.

Strengths: Curiosity, precision, independence, balance.

Weaknesses: Fear of being deceived or misunderstood

Example of the essay archetype: Google with its old slogan, which it still retains in its code of conduct, underlines the importance of avoiding actions with negative impacts on society, users and moral issues. In October 2015, Google abandoned the motto “Don’t be evil” to adopt a new, slightly different motto: “Do the right think”, which conveys the same values, that is: do the right thing, respect users, not damage them.

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2 thoughts on “The sage

    1. In cultural and historical context, “the Sage” represents an archetype that embodies the search for truth, knowledge and wisdom. This archetypal figure is often associated with figures such as philosophers, scientists and thinkers who dedicate their lives to deeply understanding the world and transmitting that knowledge to others.

      The Sage is characterized by an insatiable curiosity, a critical approach and a strong sense of ethics. His figure is central to several cultural traditions, from the Greek, with philosophers such as Socrates, Plato and Aristotle, to the Eastern, with sages such as Confucius and Laozi.

      His primary goal is not only to acquire knowledge, but also to apply it in ways that benefit society. In the contemporary world, similar archetypes can be seen in fields such as education, media and consulting, where clarity, precision and integrity are essential.

      The tension between the ideal of the Sage and the fear of being deceived or misunderstood is an interesting aspect of this archetype. This fear drives the Sage to pursue constant verification of information and to be critical of sources of knowledge, reflecting the responsibility that sharing knowledge entails in a complex social context.

      The example of Google and its slogan perfectly illustrates how the values ​​of the Sage can also manifest themselves in corporate contexts, where moral integrity and social responsibility become fundamental imperatives.

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