White in graphics: meaning, use and visual impact

Color is one of the most powerful tools a designer has. It can evoke emotions, tell stories, and influence how we perceive […]

The everyman

The archetype of the everyman, also called the common man, is ordinary and has the goal of creating a world in which […]

He is the court jester, sincere and frank, he loves to surround himself with the beautiful things in life and always knows […]

The lover seeks authentic relationships, sincerity and intimacy. He is driven by the desire to feel special to others. He builds healthy […]

The creator finds satisfaction in creating something that first didn’t exist, I also love control and desire freedom. It inspires people to […]

He is a born leader, he wants an orderly world and system, able to help others to be successful and secure. The […]

the caregiver archetype

The hero represents the warrior who accepts challenges and always faces them with his head held high, he is ready to get […]

The magician is the archetype of transformation and power. His aim is to make dreams come true and bring magical moments to […]

This archetype disdains rules and everything that limits freedom of choice and action. Unlike the explorer, the rebel is driven by anger, […]