Brand design
The design of a brand requires assiduous research work: the identity and values of a brand or product must be communicated, synthesizing them with a symbol or logo.
This will be unique and recognizable, memorable and adaptable to various communication media: from digital, to print, to corporate gadgets.
In this project I created my personal brand, which I use for my freelance business, on all social channels, on business cards and in all necessary situations.
There are all possible variants, from the pictogram, to the logotype and payoff, in color, single-color, 3d versions, on various supports and in various layouts.
Terracquea is the brand of Giulia Caccopardo, garden designer and mycologist. Her brand, a registered trademark, is based on sustainability.
The aesthetic starts from Giulia’s hand-drawn logo, which I revisited in a vector version, with the palette and shades of color that represent her brand.
Software used: Adobe Illustrator
Double-sided business card made of post-consumer recycled fiber paper.
Software used: Adobe Photoshop and Adobe Illustrator
The graphics start from Rosa’s hand-drawn logo, which I revisited in a vector version, with the color palette representing the colors of the 7 chakras.
The symbols represent the connection between body, mind and spirit, and the lightness and freedom that can be found in the Reiki path.
Software used: Adobe Illustrator
This logo was created on the occasion of the “NUOVA PRO LOCO ACAYA LOGO” ideas competition. Conceived as a synthesis of the values of the pro loco, enclosed in the shape of the ancient walls of its village, in representing the protection and improvement of the environmental, tourist and cultural resources of the place, the safeguarding of cultural and tourist resources, and the opening, solidarity, knowledge and cultural exchanges.
The colors chosen: blue to represent safety, reliability; green – the protection of the environment and red that communicates strength, authority and dynamism, the whole to represent the driving force of change.
Software used: Adobe Illustrator