The creator

The creator finds satisfaction in creating something that first didn’t exist, I also love control and desire freedom. It inspires people to […]

The ruler

He is a born leader, he wants an orderly world and system, able to help others to be successful and secure. The […]

the caregiver archetype

The hero represents the warrior who accepts challenges and always faces them with his head held high, he is ready to get […]

The magician is the archetype of transformation and power. His aim is to make dreams come true and bring magical moments to […]

This archetype disdains rules and everything that limits freedom of choice and action. Unlike the explorer, the rebel is driven by anger, […]

The explorer is characterized by the great tendency to want to leave his comfort zone and the daily routine of life. He […]

The sage is distinguished by his knowledge and wisdom, as well as his refined language. He is always searching for the truth. […]

1. The innocent He has a positive and optimistic vision about life: he focuses on the safety and happiness of his loved […]

Many cultural symbols that have established themselves over the years derive precisely from the image that some brands have built around their […]